Brickell has no shortage of luxury towers and five-star hotel keys, but ORA by Casa Tua is drawing a different kind of buyer: families building an asset their children can both use and learn from. ORA pairs Casa Tua’s hospitality DNA with condominium ownership that’s expressly structured for flexible, short-term rental use, plus a newly announced EB-5 pathway that’s especially attractive to international parents planning an eventual move to the U.S.
What ORA is, and isn’t. ORA is a Casa Tua–branded residential tower planned for 1210 Brickell Avenue, roughly 76–78 stories and ~540 fully furnished residences spanning studios to four-bedroom homes, with delivery targeted around 2029. It’s conceived as a vertical community with four Casa Tua dining concepts (Terra, Uva, Fuoco, and Vento), a dramatic multi-level sky garden, wellness floors, co-working, and a rooftop pool, not a hotel. Crucially, ownership is designed for short-term and long-term stays, so you can keep it for personal use and rent it when you’re away. Starting prices from the high-$800Ks/$900Ks for studios, into the $1.2M–$1.5M range for one- and two-bedrooms, and $3M+ for larger units, with staged deposits and closing near 2029.
Where many luxury condos prohibit nightly stays, ORA’s program emphasizes control with a minimum three-night stay, two separate lobbies (owners vs. guests), a dedicated on-site operator, and a digital concierge that manages bookings, housekeeping scheduling, and guest communications. In practice, that means a family can enjoy the unit during semesters or holidays, then hand off to the building’s team to generate passive income the rest of the year.
How does it compare to Brickell’s hotels? Brickell’s best hotels, Four Seasons Miami, EAST Miami, SLS LUX Brickell, deliver polished stays, great pools, and high-end dining, but they’re still hotel rooms: wonderful to visit, not to own. ORA gives you equity in a residence (with a kitchen, laundry, and storage), hotel-like services on site, and the ability to host vetted, longer weekend or week-plus stays. For families who visit often, or whose students need a Miami base, this owner-led model can be more economical over a multi-year horizon while still offering high-touch service.
Why parents say it “pays to teach.” For college students and early-career kids, ORA doubles as a hands-on finance classroom. Building a simple rental pro-forma, tracking cash flow, understanding seasonality, and filing the right licenses and local taxes all instill real-world money skills, while the on-site operator and family oversight keep it structured. (In Miami-Dade, short-term rentals require state licensure and local tax registration; many towers forbid them outright, ORA is marketed as an exception designed for this use.)
While revenue depends on market conditions, ORA’s three-night minimum often appeals to business travelers, longer weekenders, and visiting families, segments that typically book at higher effective rates and reduce wear-and-tear versus nightly churn. Owners still budget for management fees, association dues, cleaning, and local lodging/sales taxes (state plus county/city) on stays under six months, along with reserves for refreshes to keep reviews strong.
Bottom line for family portfolios. ORA by Casa Tua is compelling because it lives well and works hard. It’s a residence in Miami’s financial district that your child can use for school and internships; it’s also a potentially income-generating property managed like a hotel, without giving up ownership. Layer on the EB-5 option for qualified international families, and you have a rare blend of lifestyle, education, and long-term planning, exactly the kind of asset families tell us they want their children to steward.
To learn more about Ora by Casa Tua, contact
Contact: Zsa Zsa Goldstrom | Broker Associate
+1-954-798-5141 | zgoldstrom@dupontregistry.com