Miami’s skyline isn’t evolving, it’s accelerating. What once felt like a race for views and square footage has turned into something far more curated. A new segment of real estate is leading the charge, one not defined by flashy marketing or oversized lobbies, but by legacy, precision, and design philosophies shaped by the world’s most celebrated automakers.

For those who value craftsmanship, heritage, and rarity, these four towers represent more than real estate; they embody a new category of performance living. In 2025, car-branded residences have evolved from design curiosities into defining forces in Miami’s luxury market. Leading the movement are Pagani, Mercedes-Benz, Bentley, and Pininfarina, each translating their distinct design philosophies into architectural form.

Pagani Residences, located in North Bay Village, rises 28 stories with only 70 ultra-luxury units crafted in collaboration with Pagani Arte. From leather-wrapped interiors to lighting designed with cockpit ergonomics in mind, every detail reflects the same obsessive vision that built the Huayra. With pricing starting at $2.9 million and average prices north of $1,700 per square foot, the project is already over 30% sold. Completion is expected in 2027, with a phased 30% deposit structure. It’s low volume, high distinction, and no second production run.

In Brickell, Mercedes-Benz Places is setting a new pace for branded urban design. Already broken ground with 791 residences across 67 stories, it’s one of the city’s largest branded towers. But the experience remains personal. From panoramic views to wellness floors and a Formula 1-grade simulator, the project delivers refinement and performance in equal measure. Over 100 units were sold within days of launch. Prices range from $755,000 to $3.5 million, with square foot averages between $1,600 and $2,155. The building is expected to be completed by 2027, with 30–50% deposits across milestones.

Up in Sunny Isles Beach, Bentley Residences is where power meets privacy. This residence is a 63-story marvel offering 216 ultra-private homes, each with a heated pool, summer kitchen, and the signature Dezervator™ car elevator that delivers your vehicle directly to your sky garage. Prices start at $5.8 million, with an average of over $2,000 per square foot. With almost half of the residences sold, the building is on track for completion by late 2027. Deposits begin at 10–20% in staggered phases. Every detail, from bronze finishes to Bentley-designed furniture, is curated, not copied.

In Fort Lauderdale, Andare Residences by Pininfarina has officially broken ground on a sculptural 46-story tower along Las Olas Boulevard, conceived by the same design studio renowned for Ferrari and Maserati aesthetics. Already over 50% sold, the development starts at approximately $2.2  million, with pricing ranging from around $720 to $2,600 per square foot, highlighted by a penthouse under contract at a record-breaking $2,660/sq ft for the market. Completion is expected in late 2027. Inside, units are detailed with sculpted walnut, brushed aluminum, and sinuous curves that evoke wind across carbon fiber, delivering an artful blend of luxury and movement.

Take the Aston Martin Residences for comparison, a 66‑story waterfront icon in Miami with 391 units, of which a remarkable 99% were sold before its April 2024 completion, totaling over $1 billion in pre-sales. So popular that more than 50 residents already own an Aston Martin, underscoring the strength of automotive-branded living. This runaway success confirms booming demand for residences that combine automotive pedigree with luxury real estate.

Unlike resale inventory, pre-construction allows early buyers to shape the outcome, curating layouts, materials, and systems from the start. These homes are built for those who treat their garage like a gallery and see design as an extension of personal expression.

In this world, timing isn’t a trend; it’s a strategy.

You haven’t been lapped yet.

But you’re going to want to move before the checkered flag drops.